Promotion & Growth

    Advertising & Promotions

    Eventix Advertising gives you two powerful channels: fully managed Facebook & Instagram ads powered by the Meta Marketing API (no Meta Business account needed), and on-platform campaigns that boost your visibility across Eventix itself.

    1

    Go to the Advertising page

    Navigate to /advertising from your organizer dashboard or the main navigation. You'll see two sections: Managed Social Media Ads (packages) and On-Platform Ads (boost campaigns).

    2

    Managed Social Media Ads — Choose a package

    Select from four packages: • Starter (BDS$98.00) — 3-day campaign, basic targeting, ~5K–15K reach • Growth (BDS$198.00) — 7-day campaign, enhanced targeting, ~15K–40K reach • Premium (BDS$398.00) — 14-day campaign, advanced targeting + retargeting, ~40K–100K reach • Enterprise (BDS$898.00) — 30-day campaign, full-service with A/B testing, ~100K–300K reach All packages include placement on both Facebook and Instagram.

    3

    Step 1: Select event & objective

    Choose a published event and your campaign objective: • Sell More Tickets — Drives traffic to your event page with a 'Buy Tickets' CTA (Meta's OUTCOME_TRAFFIC objective, optimized for LINK_CLICKS) • Local Awareness — Maximizes reach around your event's location (Meta's OUTCOME_AWARENESS objective, optimized for REACH)

    4

    Step 2: Define your audience

    Configure targeting: • Geo-Targeting — 'Auto' targets your event's country; 'Custom' lets you select specific countries from a global list • Audience Preset — General, 18–35 (nightlife crowd), Families, or Professionals • Age Range — Dual-thumb slider from 13 to 65 • Interest Tags — Music, Nightlife, Festivals, Food & Drink, Sports, Art & Culture, Technology, Business, Travel, Fashion, Fitness, Comedy

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    Step 3: Ad creative & copy

    Customize your ad: • Headline — Primary text (or auto-generated from event title) • Ad Copy — Body text describing the event • Call to Action — 'Buy Tickets', 'Learn More', 'Book Now', or 'Get Directions' • Upload Creatives — Add images or videos, or leave blank for our team to design professional ads from your event cover

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    Step 4: Review & pay

    Review the complete order summary: package, event, duration, platforms, objective, targeting, ad spend, and service fee. Proceed to secure card payment. All transactions settled in BBD.

    7

    What happens after payment

    Your campaign is submitted for review. Within 24 hours, the Eventix team creates optimized ad sets and auto-launches across Facebook & Instagram via the Meta Marketing API. You'll receive a notification when it goes live.

    8

    Auto-management

    Campaigns include smart features: • Geo-targeting based on your event's country or custom selection • Interest targeting matched to your event category • Budget pacing with daily caps • Auto-pause when your event ends, sells out, or is cancelled — no wasted spend

    9

    Track performance

    Monitor campaigns in the 'My Campaigns' tab with real-time metrics: Reach, Impressions, Clicks, Conversions (Sales), Cost Per Click, and Click-Through Rate. Compare campaign performance across events.

    10

    On-platform ads

    For visibility within Eventix itself: • Basic Boost (BDS$10.00/day) — Higher search & category ranking • Premium Featured (BDS$30.00/day) — Homepage carousel spotlight + Featured badge • Banner Ad (BDS$50.00/day) — Full-width banners across the platform All use CPM-based tracking with automated daily budget caps.

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    AI-powered creative tools

    Use the built-in AI Caption Generator for platform-optimized copy (Instagram, Facebook, Twitter/X, WhatsApp). Generate downloadable promo cards in Story, Square, Banner, and Wide formats using the Social Promo Generator — all powered by your event's details and cover image.

    Pro Tips

    • Start with a Starter package to test the channel before scaling to Growth or Premium.
    • Use 'Auto' geo-targeting for most events — it targets your event's country automatically.
    • For international events or tours, use 'Custom' geo-targeting to reach multiple countries.
    • Launch managed social ads 2–3 weeks before your event date for best results.
    • Campaigns auto-pause when your event ends — no wasted ad spend, ever.
    • Combine managed social ads with on-platform boosts for maximum reach across both channels.
    • Use the AI Caption Generator alongside paid ads to create matching organic social content.
    • All managed ad payments are settled in BBD regardless of your display currency preference.

    Need more help?

    Check out other guides or contact support.